We already know what went wrong.
Three times in a row, Ontarians have told us no. In 2018 they put us in the penalty box, and they were right to. In 2022 we were a party trying to be everything to everyone, and we ended up being nothing in particular to most people. In 2025 we ran a better campaign than the one before, raised more money, recovered official party status, and still could not tell a voter in Sudbury or St. Catharines why our leader, and not Doug Ford, could better steer the economy through a trade war.
Read the full letter
After each of those losses, this party did the honest thing. In 2018, we gathered at Provincial Council and put the people who had run the campaign in front of members to answer for it, and after 2022 and 2025 volunteers gave up their evenings for months to interview candidates, survey members and write down what they heard. The three reviews that came out of that work are careful, candid documents, and the people who wrote them deserve our thanks, as does everyone who kept a riding association alive through a decade in opposition with little money, few tools and nowhere near the help they needed.
Read the three reviews side by side, though, and you notice that they are nearly the same document. Early nominations, field organizers, a campaign director in place long before the writ, clean voter data, a plain-language message about the economy, a platform before the advance polls. The 2025 committee recommended, almost line for line, what the 2022 committee had already recommended, and this year the New Leaf Liberals, organizing from outside the leader’s office, reached many of the same conclusions once again.
So our problem was never a shortage of good advice. Our retrospectives are full of it. What they never came with was an execution plan: a timeline, clear responsibility for delivering it, and reporting that members could actually follow. That is not entirely an indictment of the people inside the party, who have had to meet high expectations with fewer resources every cycle, including years without official party status. But it is time to build on the work they have done and actually change how this party operates.
This document is my plan for doing that. It means choosing candidates earlier, developing our platform openly with members and caucus, giving riding associations more resources and a greater role in the party, building our field organization long before the election, fixing the technology our volunteers depend on, raising money consistently, and rebuilding the Ontario Liberal Party as a genuine big tent that can speak to people well beyond those who voted for us last time. The details matter, and the rest of this document lays out how we get there, who is responsible and when it should happen.
Much of what follows is not original, and I do not pretend otherwise. It is what Ontario Liberals have already told ourselves, often repeatedly. The difference is that good intentions and good recommendations have to become obligations, with people responsible for carrying them through and members able to see whether we are actually doing what we said we would do. A party that wants Ontarians to trust it with government should first show that it can govern itself.
There is a part of this that no reform plan can do for us. The leader has a duty to carry themselves, every day, in a way that shows Ontarians we are ready to govern, and members have a duty, once the leadership election is over, to set aside the cynicism and disagreements and work as a team. Power is the force that holds governing parties together. We do not have it, so it takes discipline instead, and the understanding that our fight is not between factions inside this party, or even ultimately with the current government, but for the confidence of a public that wants a happier and more prosperous future for themselves and for each other.
People are exhausted by politics, and for good reason. Our job is not to ask them to care more about politics. It is to give them something worth believing in, and a credible path toward making Ontario better.
None of that replaces a good leader. All of it is what a good leader owes the people who knock the doors. Hold me to it.
Three losses. Three reviews. One clear message.
This plan takes the party's own retrospectives seriously. It is built on what Ontario Liberals have already told themselves, carried out with owners, dates and reporting.
Vote shares from the official results. Bars show share of the vote. In both 2022 and 2025 we out-polled the NDP in raw votes and won far fewer seats.
The inputs to this plan
The 2018 debrief
700+ delegates in Toronto, 29 Sept 2018. A closed-door accountability hour with the campaign's senior team, then a fall consultation tour.
John Fraser, interim leader
Fraser's remarks ↗Review of the 2022 Ontario Liberal Party Campaign
Qasir Dar (chair), Patricia Favre, David Zimmer. 1,700+ survey responses, regional debriefs. 15 recommendations. Jan 2023.
2025 Campaign Debrief
David Morris, Emily Feairs, Polina Osmerkina. 1,200+ participants, nine regional meetings. Released 8 Sept 2025.
The Path Forward
A grassroots roadmap from 600+ engaged members: empower members and PLAs, operational excellence, modern local outreach. 2026.
Badges on each plan item show where it comes from. A filled badge ’25 means the document recommends that specific thing. An outlined badge NL means the document raises the problem or points in the same direction without recommending it. Labels: ’18 Provincial Council debrief, ’23 review of the 2022 campaign, ’25 campaign debrief, NL New Leaf Liberals.
The same findings, again and again
Each cycle re-discovers the same problems. Where a finding appears in a cycle it is marked below.
Recommended in 2023. Recommended again in 2025.
The 2025 committee restated much of what the 2022 committee had already asked for. That is the clearest evidence that the problem is follow-through, not insight.
Inferred from the 2025 report restating 2022 recommendations, and from public commentary by former party staff. No party document states outright that these were not done.
A team Ontarians can imagine governing, nominated in every riding by the end of 2027.
Candidates were the strength of both recent campaigns. They were also nominated late, green-lit slowly, and introduced to voters weeks before the vote. The fix is time, clear rules, a deliberate search for talent, and a leader who is transparent rather than playing games.
The plan
How you will know
- Share of ridings nominated, reported quarterly: half by summer 2027, all by 31 December 2027.
- Median days from application to green-light decision, reported quarterly.
Who will be accountable
- The Leader, for endorsements and the quality of the team.
- The Nominations Commissioner, for the rules and their fair application.
- The nominations lead, for the inventory, the search committee and the nomination schedule.
Built with members, trade-offs made together, published in summer 2027.
Our last two platforms were written late, by few, for Toronto. The next one is developed by members and caucus in two ways, by topic and by region, refined at the May 2027 convention, and published that summer. Then we sell it in every riding until the election.
The plan
How you will know
- Topic and regional policy groups formed and meeting within the first months, with chairs, mandates and progress reported quarterly to members.
- Every formal submission from a member, riding association or commission receives a recorded response, with the count and outcomes reported quarterly.
- Platform published in summer 2027, within two months of the convention, with amendments and group activity reported quarterly after that.
Who will be accountable
- The Leader, for the fiscal frame, the trade-offs and the publication date.
- The Vice-President, Policy, and the caucus chairs of each policy area and region.
- Regional Vice-Presidents, for the regional groups.
Members are not a funding mechanism. Ridings are where the party lives.
Many riding associations are dormant, and the ones that work say the same thing: no money, no tools, no say. New members are asked for a donation before anyone asks what they know or what they would like to do. The rebuild starts by putting resources and responsibility in the ridings.
The plan
How you will know
- Members and active volunteers per riding, published each quarter, and the Membership Drive Fund paid out against them.
- Field organizers in place in every region within twelve months of the leadership vote, reported quarterly.
- Every riding's scorecard published quarterly, and the share of associations with an active executive and a trained volunteer coordinator.
Who will be accountable
- The Director of Fundraising and Membership, for the Membership Drive Fund: its incentive model and its quarterly payout.
- Regional Vice-Presidents, for regional coordination and every riding scorecard in their region.
- The Field Director, for organizers and volunteer tracking.
People need to see excellence in how we operate before they will trust us to govern.
Before anyone trusts us to run Ontario, they will watch how we run ourselves. Our tools have fallen behind our volunteers, our vendors go unexamined, and too much of how the party works is invisible to its members. Fixing that is not expensive, and it is the most convincing case we can make.
The plan
How you will know
- Vendor audit findings and decisions published to members after the first 100 days, with savings and changes reported quarterly.
- The member application live, with the share of ridings using it and its training reported quarterly.
- Doors knocked on data days of action, by riding, reported quarterly.
- Constitutional committee struck by day 100, with its proposals published before each Annual Meeting.
Who will be accountable
- The Executive Director, for the vendor audit and the org chart.
- The Field Director, for readiness and the days of action.
- The party's digital lead, an existing role refocused rather than added, for the application, the data spine and the training.
- The Party President, for published minutes, defined responsibilities and the constitutional committee.
Lead with ideas. Flood the zone. Make the conversation about us.
Asking people to vote for us to avoid splitting the vote is not a message, and every time we have fallen back on it we have shown a party that does not know where it stands. We should never be in that position again. The way out is a steady stream of ideas, a crisp message at the top and a local one in every riding, a big tent, and MPPs and candidates who are champions of the things that brought them into politics.
The plan
How you will know
- A public cadence from the leader and caucus kept without gaps, tracked and reported quarterly.
- Candidate and PLA survey after each by-election, with results reported quarterly: did central communications help or hurt?
Who will be accountable
- The Leader, for the core message, the tone, and being everywhere.
- The Director of Communications, an existing role, for the cadence, rapid response and the regional protocol.
- Caucus, for their own issues and their own videos.
Money follows credibility. Build the party, then fund it from the many.
Money comes into a party when the public sees it getting ready to govern. People want to be part of a winning team, and organizations start building relationships with the next government. It is not a flattering way to describe politics, but it is true. So the best fundraising plan is a credible party, and the second best is asking less often and for a reason.
The plan
How you will know
- Annual fundraising against a published plan, reported quarterly to Provincial Council and members.
- Number of donors and share giving under $200, published each quarter.
- Cost to raise a dollar, reported quarterly.
Who will be accountable
- The Leader, for credibility and for showing up.
- The Director of Fundraising and Membership, for the plan and its targets, with compensation tied to results.
- The Treasurer, for published results and costs.
The Next 900 Days.
From the leadership result to the fixed election date in June 2029, assuming Ford may go early.