Eric Lombardi · For Ontario Liberal Leader

A Party Built
to Win and Govern.

Three defeats, three party reviews and a grassroots roadmap have told us what is wrong with the Ontario Liberal Party. This is how our party under my leadership would fix it, and how members will be able to check that we did.

6 parts Built on the party's three reviews Measurable by members
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A letter to Ontario Liberals

We already know what went wrong.

Three times in a row, Ontarians have told us no. In 2018 they put us in the penalty box, and they were right to. In 2022 we were a party trying to be everything to everyone, and we ended up being nothing in particular to most people. In 2025 we ran a better campaign than the one before, raised more money, recovered official party status, and still could not tell a voter in Sudbury or St. Catharines why our leader, and not Doug Ford, could better steer the economy through a trade war.

Read the full letter

After each of those losses, this party did the honest thing. In 2018, we gathered at Provincial Council and put the people who had run the campaign in front of members to answer for it, and after 2022 and 2025 volunteers gave up their evenings for months to interview candidates, survey members and write down what they heard. The three reviews that came out of that work are careful, candid documents, and the people who wrote them deserve our thanks, as does everyone who kept a riding association alive through a decade in opposition with little money, few tools and nowhere near the help they needed.

Read the three reviews side by side, though, and you notice that they are nearly the same document. Early nominations, field organizers, a campaign director in place long before the writ, clean voter data, a plain-language message about the economy, a platform before the advance polls. The 2025 committee recommended, almost line for line, what the 2022 committee had already recommended, and this year the New Leaf Liberals, organizing from outside the leader’s office, reached many of the same conclusions once again.

So our problem was never a shortage of good advice. Our retrospectives are full of it. What they never came with was an execution plan: a timeline, clear responsibility for delivering it, and reporting that members could actually follow. That is not entirely an indictment of the people inside the party, who have had to meet high expectations with fewer resources every cycle, including years without official party status. But it is time to build on the work they have done and actually change how this party operates.

This document is my plan for doing that. It means choosing candidates earlier, developing our platform openly with members and caucus, giving riding associations more resources and a greater role in the party, building our field organization long before the election, fixing the technology our volunteers depend on, raising money consistently, and rebuilding the Ontario Liberal Party as a genuine big tent that can speak to people well beyond those who voted for us last time. The details matter, and the rest of this document lays out how we get there, who is responsible and when it should happen.

Much of what follows is not original, and I do not pretend otherwise. It is what Ontario Liberals have already told ourselves, often repeatedly. The difference is that good intentions and good recommendations have to become obligations, with people responsible for carrying them through and members able to see whether we are actually doing what we said we would do. A party that wants Ontarians to trust it with government should first show that it can govern itself.

There is a part of this that no reform plan can do for us. The leader has a duty to carry themselves, every day, in a way that shows Ontarians we are ready to govern, and members have a duty, once the leadership election is over, to set aside the cynicism and disagreements and work as a team. Power is the force that holds governing parties together. We do not have it, so it takes discipline instead, and the understanding that our fight is not between factions inside this party, or even ultimately with the current government, but for the confidence of a public that wants a happier and more prosperous future for themselves and for each other.

People are exhausted by politics, and for good reason. Our job is not to ask them to care more about politics. It is to give them something worth believing in, and a credible path toward making Ontario better.

None of that replaces a good leader. All of it is what a good leader owes the people who knock the doors. Hold me to it.

— Eric Lombardi
What is in the plan
What we already know

Three losses. Three reviews. One clear message.

This plan takes the party's own retrospectives seriously. It is built on what Ontario Liberals have already told themselves, carried out with owners, dates and reporting.

2014
58seats
Last win. 107-seat legislature.
2018
7seats
Provincial Council debrief, Sept 2018.
2022
8seats
Campaign review published Jan 2023. 15 recommendations.
2025
14seats
Campaign debrief published Sept 2025. 1,200+ participants.

Vote shares from the official results. Bars show share of the vote. In both 2022 and 2025 we out-polled the NDP in raw votes and won far fewer seats.

The inputs to this plan

’18 · Provincial Council

The 2018 debrief

700+ delegates in Toronto, 29 Sept 2018. A closed-door accountability hour with the campaign's senior team, then a fall consultation tour.

“We lost because we forgot who first elected us and what they sent us to do.”

John Fraser, interim leader

Fraser's remarks ↗
’23 · Campaign Debrief Committee

Review of the 2022 Ontario Liberal Party Campaign

Qasir Dar (chair), Patricia Favre, David Zimmer. 1,700+ survey responses, regional debriefs. 15 recommendations. Jan 2023.

“Many members and candidates felt we were trying to be too much of everything – and through that, we lost our way.”
Read the report (13 pp.) ↗
’25 · Campaign Debrief Committee

2025 Campaign Debrief

David Morris, Emily Feairs, Polina Osmerkina. 1,200+ participants, nine regional meetings. Released 8 Sept 2025.

“Simply put, however, there just were not enough volunteers.”
Read the report (26 pp.) ↗
NL · New Leaf Liberals

The Path Forward

A grassroots roadmap from 600+ engaged members: empower members and PLAs, operational excellence, modern local outreach. 2026.

“The upcoming Leadership Race is not a silver bullet – it will never be. Our rebuild starts outside the leader's office.”
Read the roadmap ↗

Badges on each plan item show where it comes from. A filled badge ’25 means the document recommends that specific thing. An outlined badge NL means the document raises the problem or points in the same direction without recommending it. Labels: ’18 Provincial Council debrief, ’23 review of the 2022 campaign, ’25 campaign debrief, NL New Leaf Liberals.

The same findings, again and again

Each cycle re-discovers the same problems. Where a finding appears in a cycle it is marked below.

Finding
’18
’23
’25
NL
No clear answer to “why us, why this leader”2018: “we lost our way.” 2022: “too much of everything.” 2025: no answer to why voters should choose our leader, while Ford was allowed to define himself.
Platform too late, too long, too Toronto2018: no platform before the NDP's. 2022: candidates could not name the top three planks; “disregarded non-GTA ridings.” 2025: released after advance polls closed; “overly urban-centric.”
No standing volunteer base; the “machine” is gone2022: 82% of local executives named volunteer recruitment their biggest challenge. 2025: “there just were not enough volunteers”; base aging.
Central campaign and ridings disconnected2022: PLAs “felt ignored.” 2025: locals “on their own,” “talked down to,” not permitted to take local positions.
Training and field staff missing2022: hire at least three field organizers now. 2025: 46% of respondents did not know training existed; year-round organizers still needed.
Bad data, measured by clicks2022: “why didn't we see this coming?” 2025: stale lists, dead phone numbers, sign-ups not routed to ridings.
Campaign leadership assembled at the writ2022: hire a campaign director a year out. 2025: central team “formalized very close to the election call.”
Starved between elections2022: $9.6M spent vs. $13M by the NDP; $13–15M needed. 2025: ~$12M vs. ~$15M by the PCs; a permanent “starvation posture.”
Nominations late and inconsistently run2025: green-light bottleneck, commissioner without real authority, files not retained. New Leaf: fees applied unequally in 2025; remove the tithe; digitize voting.
Finding made in that cycleRaised in part

Recommended in 2023. Recommended again in 2025.

The 2025 committee restated much of what the 2022 committee had already asked for. That is the clearest evidence that the problem is follow-through, not insight.

Three or more field organizers with a mandate to rebuild riding associations.
A full-time campaign director hired at least a year before the election.
A standing election-readiness committee, struck immediately.
Continuous training for central and local roles.
A voter-data programme to fix the lists and capture cell numbers.
A policy convention feeding a concise campaign narrative fixed before the writ.
Constitutional clarity on who is responsible for what between staff and executive.
A volunteer-led campaign model, not one that assumes government staff to deploy.
Senior staff around the leader in communications, policy and tour, long before the writ.

Inferred from the 2025 report restating 2022 recommendations, and from public commentary by former party staff. No party document states outright that these were not done.

01
Nominating and attracting candidates

A team Ontarians can imagine governing, nominated in every riding by the end of 2027.

Candidates were the strength of both recent campaigns. They were also nominated late, green-lit slowly, and introduced to voters weeks before the vote. The fix is time, clear rules, a deliberate search for talent, and a leader who is transparent rather than playing games.

What the reviews found
What we would do
Prior-cycle candidate files “were not retained on an accessible central database”; the party had no clear picture of who could run where.
’25 debrief
Take a full inventory of every seat and every past candidate, then run a candidate search that builds a team capable of governing.
Candidates were recruited for a “front-runners' campaign” without being told what that meant. The roster was our greatest strength.
’23 review
Attract top talent Ontarians can imagine in a cabinet, from inside the party and beyond it, with PLA leaders brought in early and part of the process.
The green-light process bottlenecked and the Nominations Commissioner “lacked practical authority.” Fees were applied unequally; the tithe remains.
’25 debrief · NL
Give the commissioner real authority, one fee schedule, and a service standard for decisions.
Early nominations are “a critical driver of campaign readiness.” Nominate 12–18 months ahead.
’25 debrief · NL
Nominate half of ridings by summer 2027 and every riding by the end of 2027.

The plan

1.1
Inventory every seat and every past candidate by the end of 2026Which ridings we hold, which we can win, who ran before and who should run again. Internal. A candidate search committee then works through January and February 2027.
’23’25
1.2
Attract top talent, and bring ridings in earlyThe people Ontarians can imagine in government: those already building the party, and those from outside politics who would not seek a nomination on their own. Where the leader endorses a candidate, PLA leaders hear it early, understand why, and are part of the process.
’23’25
1.3
A nominations commissioner with real authority, and a nominations lead on staffThe Commissioner sets the rules and applies them the same way everywhere: deputies, published rules, risk-tiered vetting, a fixed turnaround for green-light decisions. A nominations lead on staff runs the process day to day: the inventory, the search committee, the schedule, the meetings.
’25
1.4
One fee schedule, no tithe, digital votingThe same rules for everyone who runs, and nomination meetings that vote online.
NL
1.5
Half of ridings nominated by summer 2027. Every riding by the end of 2027.Summer is when candidates can knock doors and be at the festivals, and an election could come any time from late 2027. Every candidate gets at least a year to build a team and reinvigorate their riding.
’23’25NL
1.6
Nomination fees stay in the ridingWhere a nomination is fully open, the fees belong to the riding association. Competitive contests are rewarded, and the money stays where it belongs.
NL
1.7
Candidate school and a caucus mentor from the day of nominationTraining begins at nomination, not at the writ.
’23’25

How you will know

  • Share of ridings nominated, reported quarterly: half by summer 2027, all by 31 December 2027.
  • Median days from application to green-light decision, reported quarterly.

Who will be accountable

  • The Leader, for endorsements and the quality of the team.
  • The Nominations Commissioner, for the rules and their fair application.
  • The nominations lead, for the inventory, the search committee and the nomination schedule.
02
How we develop our platform

Built with members, trade-offs made together, published in summer 2027.

Our last two platforms were written late, by few, for Toronto. The next one is developed by members and caucus in two ways, by topic and by region, refined at the May 2027 convention, and published that summer. Then we sell it in every riding until the election.

What the reviews found
What we would do
Candidates “did not know which three-to-five main policy proposals were the most important.” The 2025 platform was not released until after advance polls had closed.
’23 review · ’25 debrief
Finish the platform early. Publish it in summer 2027 with a crisp core message and a short list every candidate can carry, and keep refining it from there.
The platform “completely disregarded non-GTA ridings” and was “overly urban-centric.”
’23 review · ’25 debrief
Develop policy two ways at once: by topic and by region.
Add a policy convention before the narrative is fixed; create a cadence for policy conventions so the platform reflects the membership.
’23 review · NL
Make the May 2027 convention a refinement of work members and caucus have already done, with open debate.
A vast majority of members want to be more engaged between elections; members should be routinely consulted on policy.
’23 review · NL
Give every member a route in: the policy teams, written submissions with an answer, and motions at convention.

The plan

2.1
Find the expertise that already exists in the partyOutreach to members across the major policy areas, healthcare, education, energy, etc., starting the week after the vote. Members are not just volunteers and donors.
NL
2.2
Two kinds of policy work: by topic and by regionTopic groups on the big files. Regional groups that name the specific projects and problems where people live, so the platform can say exactly what we will fix and where.
’25NL
2.3
Chaired by caucus, with leadership in the roomCaucus members chair policy areas and regions. Interest is validated and groups kept workable. Party leadership is active in the discussions and part of the trade-offs.
NL
2.4
A published fiscal frame and honest trade-offsProposals are costed and weighed against each other, the way the leadership platform was. Things we will not do come with a rationale.
2.5
A route in for every member, not only those on a teamAny member, riding association or commission can submit policy and receive a recorded response. Members keep their right to bring policy and constitutional motions to convention.
’23NL
2.6
A convention that refines rather than shocksGroups bring costed resolutions to May 2027 that are already close to what party leadership would be comfortable committing to. The convention is for open debate and scrutiny.
’23NL
2.7
Publish the platform in summer 2027, then keep refining itPublication is a starting line, not a finish. The topic and regional groups are standing bodies, and the platform is amended as circumstances change and as members bring new ideas.
’23’25
2.8
Every riding picks its two or threeFrom the platform, each candidate and riding association chooses the two or three commitments that matter most locally and hammers them home until the election.
’23’25

How you will know

  • Topic and regional policy groups formed and meeting within the first months, with chairs, mandates and progress reported quarterly to members.
  • Every formal submission from a member, riding association or commission receives a recorded response, with the count and outcomes reported quarterly.
  • Platform published in summer 2027, within two months of the convention, with amendments and group activity reported quarterly after that.

Who will be accountable

  • The Leader, for the fiscal frame, the trade-offs and the publication date.
  • The Vice-President, Policy, and the caucus chairs of each policy area and region.
  • Regional Vice-Presidents, for the regional groups.
03
Rebuilding ridings and engaging members

Members are not a funding mechanism. Ridings are where the party lives.

Many riding associations are dormant, and the ones that work say the same thing: no money, no tools, no say. New members are asked for a donation before anyone asks what they know or what they would like to do. The rebuild starts by putting resources and responsibility in the ridings.

What the reviews found
What we would do
PLAs “felt ignored” and unsupported for two years before the writ; local campaigns were “on their own” and “talked down to.”
’23 review · ’25 debrief
Make the riding association the unit of the rebuild, with its own money, tools and a routine say in the party's direction.
“There just were not enough volunteers.” The base is aging; 82% of local executives named volunteer recruitment their biggest challenge.
’23 review · ’25 debrief
Ask new members for their time and ideas first, and give them a visible path from first shift to riding leadership.
Hire field organizers with a mandate to rebuild PLAs. Recommended in 2023, recommended again in 2025, still asked for by New Leaf.
’23 review · ’25 debrief · NL
Put field organizers in every region in the first year.
Every PLA, in strongholds and in ridings the party has never held, should have the tools, central support and “a clear roadmap to victory.”
NL
Give every riding the same scorecard, and pay against it.
Members want to be kept informed and consulted; annual meetings should prioritize engagement, with remote participation and lower cost.
NL
Formalize regional coordination for members, volunteers, events and policy, and open up the annual meeting.

The plan

3.1
A Membership Drive Fund, paid to ridings every quarterDistributed on membership sign-ups and on progress against the riding scorecard, weighted so weaker ridings can pull in resources. No membership target: the goal is always to maximize.
NL
3.2
A riding scorecard, tied to fundingEvery riding association tracks the same handful of goals: members, active volunteers, donors, doors knocked, events held, executive filled, coordinator trained. Updated quarterly in the member application, visible to the riding and the party, and part of what the Membership Drive Fund pays against.
NL
3.3
Regional coordination, formalizedClusters of neighbouring ridings that co-manage events, days of action and volunteer pools, and share what works. Given standing in the party.
’25NL
3.4
Field organizers in every region in year oneFull-time, part-time or volunteer depending on the region, all reporting to the Field Director, with a mandate to rebuild riding associations.
’23’25NL
3.5
A volunteer coordinator in every ridingWith volunteer tracking that records, recognizes and rewards contribution.
’25NL
3.6
Ask for ideas and time first, money secondAt sign-up, ask what people know and what they would like to do, then route them to a policy group, an operations committee or their riding.
’25NL
3.7
A visible path from door-knocker to PLA president or candidateFormal volunteer roles at the centre and in the ridings, and a farm team that identifies people early and develops them.
NL
3.8
Members told what the party is doing in their nameRegular updates that inform before they ask, regional policy sessions with MPPs, and hybrid, lower-cost annual meetings.
’23NL

How you will know

  • Members and active volunteers per riding, published each quarter, and the Membership Drive Fund paid out against them.
  • Field organizers in place in every region within twelve months of the leadership vote, reported quarterly.
  • Every riding's scorecard published quarterly, and the share of associations with an active executive and a trained volunteer coordinator.

Who will be accountable

  • The Director of Fundraising and Membership, for the Membership Drive Fund: its incentive model and its quarterly payout.
  • Regional Vice-Presidents, for regional coordination and every riding scorecard in their region.
  • The Field Director, for organizers and volunteer tracking.
04
Technology and operations

People need to see excellence in how we operate before they will trust us to govern.

Before anyone trusts us to run Ontario, they will watch how we run ourselves. Our tools have fallen behind our volunteers, our vendors go unexamined, and too much of how the party works is invisible to its members. Fixing that is not expensive, and it is the most convincing case we can make.

What the reviews found
What we would do
Tools and knowledge are the constant complaint from ridings. Re-evaluate the tech stack and every vendor relationship; the tools have not kept pace with modern organizing.
’25 debrief · NL
Build one application for members, volunteers and PLA leaders where they get what they need, and audit every vendor for value.
46% of respondents did not know training existed; training is well regarded but ad hoc.
’23 review · ’25 debrief
Record the training for every tool we provide and make it available on demand.
Lists stale, phone numbers dead, sign-ups “not reliably shared back to ridings,” clicks measured instead of outcomes. “Why didn't we see this coming?”
’23 review · ’25 debrief
One data spine, and voter identification years before the election.
Review the constitution for “clear lines of responsibilities and accountability for both OLP staff and the executive council”; hold more open, less mediated constitutional amendment processes.
’23 review · NL
Restructure the constitution through a members’ committee.
Hire a campaign director a year out. The 2025 central team was “formalized very close to the election call.” Fill long-vacant roles; publish minutes; define responsibilities.
’23 review · ’25 debrief · NL
Hire the Field Director early as the future campaign director, and run the party like a professional organization.

The plan

4.1
One application for members, volunteers and PLA leadersLog in and see your membership, your donations with digital tax receipts, and your contributions to your riding, to the party and to which funds. Find resources, apply for funding, request materials, reach your training. The basics, forms, verification, sign-ups, simply work.
’25NL
4.2
Design standards anyone can usePosters, social formats, candidate and endorsement templates, self-serve and easy enough that a riding volunteer produces professional material in minutes.
’25NL
4.3
Recorded training for every toolShort digital training for each tool we provide, plus Campaign College modules for campaign managers, volunteer coordinators and candidates, open all year and announced to every member.
’23’25
4.4
A value-for-money audit of every vendorData, email, website, social, polling, payments. Do they deliver, do they have APIs we can build on, what do they cost? Money moves from what does not work to what does.
’25NL
4.5
One data spineEvery central sign-up routed to its riding with a source label. Permission-based phone and email capture in every contact.
’23’25
4.6
Voter identification years earlyCoordinated days of action for data collection that knock every door, not only previously identified ones, because people move.
’23’25
4.7
A Field Director hired early, who will run the campaignHired in the first months, not at the writ, and named from the start as the campaign's director. The years in between are the point: learning the systems, testing what works, and gaining the experience a campaign director needs. Organizers, days of action, candidate readiness and the readiness committee report to this role.
’23’25
4.8
Run the party like a professional organizationA standing readiness committee chaired by the Field Director, a published org chart, published executive and council minutes, and a retrospective after every by-election.
’23’25NL
4.9
A members’ committee to restructure the constitutionStruck in the first 100 days. Clear lines of responsibility between staff, the executive and the caucus, a less mediated route for members to amend the constitution, and a party structure built for the plan above. First amendments to the May 2027 Annual Meeting where ready; the full package to the one after.
’23’25NL

How you will know

  • Vendor audit findings and decisions published to members after the first 100 days, with savings and changes reported quarterly.
  • The member application live, with the share of ridings using it and its training reported quarterly.
  • Doors knocked on data days of action, by riding, reported quarterly.
  • Constitutional committee struck by day 100, with its proposals published before each Annual Meeting.

Who will be accountable

  • The Executive Director, for the vendor audit and the org chart.
  • The Field Director, for readiness and the days of action.
  • The party's digital lead, an existing role refocused rather than added, for the application, the data spine and the training.
  • The Party President, for published minutes, defined responsibilities and the constitutional committee.
05
How we communicate

Lead with ideas. Flood the zone. Make the conversation about us.

Asking people to vote for us to avoid splitting the vote is not a message, and every time we have fallen back on it we have shown a party that does not know where it stands. We should never be in that position again. The way out is a steady stream of ideas, a crisp message at the top and a local one in every riding, a big tent, and MPPs and candidates who are champions of the things that brought them into politics.

What the reviews found
What we would do
“We lost our way.” No compelling answer to why voters should choose our leader. Candidates could not name the top planks.
’18 debrief · ’23 review · ’25 debrief
Lead with ideas: one crisp message about what we are for, and two or three local commitments in every riding.
“We allowed Doug Ford to define himself” as a steady hand in uncertain times.
’25 debrief
Define the choice ourselves, then talk about Ontario's future.
“What it means to be a Liberal” was not defined; locals were not permitted to speak to local issues without a central position.
’23 review · ’25 debrief
A big tent, no language policing, and MPPs and candidates free to be champions of their own issues.
Voters knew the leader as a mayor but not what she stood for; local Liberals “were dismayed to often hear that the Leader had passed through their riding without stopping.” “It’s time for our Tour Era.”
’25 debrief
A leader everywhere, all the time, all at once.
A consistent Ontario Liberal voice in every season, with rapid-response capacity; regionally sensitive research; real French-language capacity.
’25 debrief · NL
Speak every week of every year, in every region and both languages.

The plan

5.1
Ideas firstNot only a platform but a constant flow of ideas that makes the conversation about us, hung on one crisp sentence about what we are for: a liberalism that builds, a capable government, a fair deal for the next generation.
’23’25
5.2
A leader everywhere, all the time, all at onceEvery radio station, every local paper, every national paper, every social platform. In every room we can, digital and physical, in every riding. Not a tour that passes through; a presence that stops.
’25
5.3
A big tent, on purposeFord is unpopular. Bring the PCs from 40 percent to 30 and win those voters over, and welcome former New Democrats too. You do not have to agree with us on everything to belong here.
5.4
Stop policing language. Speak like normal people. Take risks.Policing how people say things makes Liberals sound out of touch, makes ordinary people afraid to voice a thought, and turns toxic. We cannot be the HR department of Ontario politics.
5.5
Define the choice, then talk about OntarioDoug Ford is tired, expired and semi-retired, and his government has run out of ideas. Say so, then spend our time on the future.
’25
5.6
MPPs and candidates as champions of their own issuesPermission to build a local identity, take risks, and disagree where something is unpopular at home. Regular videos from MPPs on the issues they own.
’25
5.7
A voice in every season, every region and both languagesA rapid-response desk that leads conversations. A written protocol so ridings can speak to local issues without waiting for Toronto. Real French-language capacity.
’25NL
5.8
Channels the party ownsEmail, SMS and video, built out properly and measured by outcomes rather than clicks.
’25

How you will know

  • A public cadence from the leader and caucus kept without gaps, tracked and reported quarterly.
  • Candidate and PLA survey after each by-election, with results reported quarterly: did central communications help or hurt?

Who will be accountable

  • The Leader, for the core message, the tone, and being everywhere.
  • The Director of Communications, an existing role, for the cadence, rapid response and the regional protocol.
  • Caucus, for their own issues and their own videos.
06
Fundraising

Money follows credibility. Build the party, then fund it from the many.

Money comes into a party when the public sees it getting ready to govern. People want to be part of a winning team, and organizations start building relationships with the next government. It is not a flattering way to describe politics, but it is true. So the best fundraising plan is a credible party, and the second best is asking less often and for a reason.

What the reviews found
What we would do
Between elections the party “has always defaulted to a ‘starvation posture’.” No permanent professional fundraising core.
’25 debrief
An always-on fundraising plan with a Director of Fundraising and quarterly reporting.
$9.6M spent in 2022 against $13M by the NDP; about $12M in 2025 against $15M by the PCs. A competitive campaign needs about $15M.
’23 review · ’25 debrief
Earn it by building a party people can see getting ready to govern, and report progress against a published target.
Events were priced beyond many supporters; new members are emailed for money and little else.
’25 debrief · NL
Ask less often and for a purpose, and make events people want to be at.
Fundraising results and lessons should be routinely shared, with detailed breakdowns of costs and contracts.
NL
Publish results and costs, and move money from what is not working to what is.

The plan

6.1
An always-on, 24-month fundraising planQuarterly targets, a rebuilt monthly-donor programme, and donor-data hygiene.
’25NL
6.2
A Director of Fundraising and Membership, paid for performanceOne role owns the money and the membership: the fundraising plan, the Membership Drive Fund and the party's obligations to its members. A serious professional role, well compensated when the targets are beaten. A party that expects to raise $15M cannot pay the person responsible for it as an afterthought.
’25
6.3
Purpose-driven asks, less oftenWe need money for this; we are raising this much for that. Fewer, clearer asks make members feel more generous than a constant drip of appeals.
NL
6.4
Events people want to be atDinners and gatherings across the province with real hype, where people know something important can happen, priced so ordinary supporters can come.
’25
6.5
Member fundraising leadersIdentify the people in the party with strong networks, and empower and equip them to raise money on the party's behalf.
6.6
Move money from the centre to the ridings being rebuiltAudits free up spending for higher-impact work, and part of it flows to riding associations.
NL
6.7
Results and costs in the openWhat we raised, what it cost to raise it, and what we learned, reported to Provincial Council and members every quarter.
NL

How you will know

  • Annual fundraising against a published plan, reported quarterly to Provincial Council and members.
  • Number of donors and share giving under $200, published each quarter.
  • Cost to raise a dollar, reported quarterly.

Who will be accountable

  • The Leader, for credibility and for showing up.
  • The Director of Fundraising and Membership, for the plan and its targets, with compensation tied to results.
  • The Treasurer, for published results and costs.
A hypothetical timeline

The Next 900 Days.

From the leadership result to the fixed election date in June 2029, assuming Ford may go early.

21 Nov 2026
Leadership result announced
Member outreach for policy expertise, the seat and candidate inventory, and the vendor audit all begin the following week.
31 Dec 2026
Seat and candidate inventory complete
Internal. Shows where past candidates will run again and where strong new recruits are needed.
Jan – Feb 2027
Candidate search committee at work
Topic and regional policy groups formed, with caucus chairs named. Field Director and Director of Fundraising and Membership hired.
Early Mar 2027 · day 100
Vendor audit findings published
Readiness committee and constitutional committee struck. Membership Drive Fund rules and the riding scorecard published. Member application scoped.
Spring 2027
First quarterly report to members; nominations open in priority ridings
First Membership Drive Fund payout to riding associations.
May 2027
Annual Meeting and Policy Convention
Resolutions from the topic and regional groups debated openly; the convention refines rather than shocks. First constitutional amendments where ready.
Summer 2027
Platform published; half of ridings nominated
Candidates at the doors and the festivals through the summer, each with their local priorities. The Field Director has had six months on the systems.
Fall 2027
Member application live; field organizers in every region
Recorded training for every tool. First data days of action, knocking every door.
31 Dec 2027
Every riding nominated
Firm commitment. Every candidate has more than a year even if the government runs the full term.
2028
Sell the vision, ID our voters, fill the war chest
Platform amended as circumstances change. Quarterly data days of action run by the Field Director. Fundraising on track against the published target.
June 2029
Fixed election date
Every milestone is front-loaded in case the election comes in late 2027 or 2028.
Sources

Read the documents this plan is built on.